If you’re establishing your first Facebook page for your company or want to get the most out of your existing Page, It’s likely to be a wise decision. Facebook is home to more than 2 billion active users per month.
It’s not challenging enough. You need to put together a photo and a few posts, and you can expect leads and customers to pour through.
Wrong.
If you don’t create an account on Facebook with an effective strategy for getting noticed, liked, and engaging, the likelihood of getting leads and clients from it is slim.
For instance, you shouldn’t simply pick any image. You must select one with the appropriate dimensions, high resolution, and accurately depicts your brand click here.
However, it doesn’t stop with that — so we’ve put together the following tips to ensure you’ve created an engaging website that makes the most of all that Facebook marketing can offer.
Do not create a profile for yourself to promote your business.
Many well-meaning entrepreneurs and marketers have created personal profiles to promote their brands and do not have an actual business page on Facebook. This puts you at a disadvantage. You’re not getting the entire set of tools for creating content, paid promotion opportunities, and analytics and insights available through a Facebook Business Page. Additionally, a personal profile requires people to make an invitation to become friends to connect with you. The most important thing is that you can create a situation that makes it harder for your customers.
Also, do not create a private, “professional” profile associated with your company while you’re there. For instance, I have a personal profile on Facebook, which I mostly keep private. The method I’m talking about is creating a new public profile under”AmandaZW HubSpot, “AmandaZW HubSpot,” or something similar. It’s common for people to make connections with professional contacts through Facebook and not let them view private photos or other posts. But the reality, in the end, is having multiple accounts for personal use violates Facebook’s terms and conditions of service.
Beware of publishing errors using Page roles.
We’ve all heard the horror stories of people who have accidentally posted personal information on their employer’s social media accounts -the worst nightmare for marketers. To prevent publishing errors such as these, you should assign Facebook Business Page roles only to employees who require it for the tasks they do every day. Before doing this, ensure that you offer adequate training for those who aren’t familiar with managing social media, so they know the right time to hit “publish,” what they should be posting, and if there is a need to schedule it first, and the person they should post the content to.
To assign them, on your Page for a business, go to “Settings,” then click “Page Roles.”
If you are you share content on behalf of your company, ensure that you’re posting it under your company’s brand and not as you. You can verify this by going to your settings and selecting “Page attribution.”
Create a memorable profile image.
It’s essential to choose a simple profile photo for your followers to identify — everything from a company logo for large brands to an image of yourself when you’re a freelancer or consultant. It’s displayed in search results and on the right side of your Facebook page as the thumbnail picture that is displayed alongside your posts in feeds to people … so make your choice carefully.
When you select a photo, be aware that Facebook often alters its picture dimensions, and you can check them out anytime here. When writing, Page profile pictures display 170×170 pixels for desktops and 128×128 pixels for smartphones.
Select a captivating cover image.
The next step is to select a striking cover image. Since your cover image takes up the most significant space above the fold of your Facebook page, you need to make sure that you pick a photo that is appealing and high-quality. Your users, such as this one from the MYOB Facebook Page:
Remember that, like profile photos, Facebook Page cover photo dimensions can change frequently. We recommend following the guidelines that Facebook sets. As of the date of publication, Page cover photos display 820×312 pixels for computers and 640×360 pixels for smartphones.
Create a call-to-action (CTA) button.
Since Facebook first announced it in November 2014, the options for companies to add call-to-action buttons to their Facebook Pages have exploded. These include “Watch Video,” Sign Up,” and “Book now,” And they can be personalized by an URL for the destination or the content they choose.
It’s an excellent method for marketers to bring more visitors to their sites and to increase the number of viewers to content on Facebook content they wish to spread. It’s a fantastic method for marketers to bring visitors to the Facebook Business Page back to their site. Take a look at how Mandarin Oriental uses the “Book Now” button to make booking reservations simpler for guests more info.
Then, you’ll be able to choose the kind of CTA you’d like to make and the URL or other content on your Facebook page you’d like it to lead viewers to. To see the number of clicks and people who click it, select the drop-down menu on the button and choose “View Information.”
Make sure you fill out your “About” section with your basic information and include milestones for your company.
We’ve reached an extremely vital section on your Facebook page, The ‘About’ section.
Visitors no longer have a glimpse of your “About” text once they arrive on your site -instead, they’ll need to click “About” on the “About” option in the left-hand column to your content that’s one of the initial spots they’ll visit for more information about your Page.
Within your “About” section, however, there are numerous options of copy to include. It would help if you considered optimizing the team that aligns with your brand’s identity, including an overview of your mission, mission, company information, or even your story using short but informative text. In this way, the audience can discern the message your Page is about before deciding to follow it.
It is also possible to add sections that permit you to keep track of milestones and awards, such as when you launched a popular service and product, the date/year on which your company was founded, and the time you held significant occasions.
Upload videos and photos to your Timeline.
Visual content has become the norm for every web-based presence, which includes social media platforms. It’s also 40x more likely to be shared via social networks than other content.
While photos are an excellent method of capturing moments and looking at your company, spending a significant amount of your time and resources on video is recommended. The 2017 State of Inbound report cited video as the “main disruptive factor,” which is why 24% of marketers list video as their priority.
“Watch Video” is among the CTAs that Facebook lets brands add to their pages for reasons, mainly because it’s among the top popular methods to consume video content. However, it’s not only pre-recording videos. As per the media’s Newsroom, “People have spent more than three times more time watching a Facebook Live video on average compared to videos that are not live anymore.” Don’t be afraid to provide viewers with an up-to-date glimpse of your company, but be sure you’re ready.
Not sure what your videos will be like? Here’s a great one we crafted on business terminology.
Choose the most suitable time and frequency for your posts.
A crucial aspect to consider in developing your Facebook content strategy is the frequency of your posts and the time of your posting. If you don’t update your Facebook page often enough, you will not appear authentic or reliable since, in the end, how much trust can you place on a brand that hasn’t updated its Facebook page for a few months? You shouldn’t post too often. However, people may get bored seeing their feeds overflowing with your posts. https://complextime360.com/
This is where a social-media editorial calendar can be highly beneficial. Similar to other content on the internet, it can assist you in creating a schedule for posting specific posts based on the season or the general hit rate. You’ll likely have to modify your program several times, particularly at the beginning of establishing your Page, because you’ll need to assess the success of your updates on Facebook Insights (which you can access by clicking the tab on the high-upside of the Page). After you’ve analyzed the most popular times and other metrics for your first few posts, you’ll be able to adjust your posting frequency and strategy to suit your needs.
Do you want to know how to schedule posts? It is possible to employ an external tool for publishing, such as Facebook’s Social Inbox within HubSpot software, or use the Facebook web interface. If you want to use the latter, select the arrow next to”Publish.” Click the “Publish” button and then click “Schedule Post.”
