The use of logos has undoubtedly increased in the digital space. Between the switching screens of laptops and mobile phones, you too come across a lot of logo designs that entice your eyes. The increased hype over logo design will subsequently increase competition in all sectors for unique designs and distinct graphics.
However, you can add a secret sauce to make your recipe for branding stand out. The touch of animation in your logo is the key to opening doors to bringing your brand to the forefront.
It is obvious that people won’t remember you until you have something unique in your representation. Custom logo animations are the frontline warriors of your business, smashing off all the competitors and bringing you to the top. Thus, to make the ideal recipe, you need to know the secret ingredients and the process of blending them together. Likewise, we are coming up with an easy recipe for forming your customized logo animations.
Why do you need custom logo animation for your brand?
In the past few years of marketing and adversity, brands have centered their attention only on designing logos for printable options. However, the digitalization of the world and the contribution of technology have resulted in logo animations.
A static logo is required, but transitional and eye-catching animations raise the bar. Media has given one enough space to experience the blend of numerous components, coming up with smooth animations.
When everybody is busy doing the ordinary, why don’t you add a little extra to it with logo animations?
6 steps to your remarkable logo animation
You can’t get things done in the blink of an eye. As a result, achieving any outcome necessitates your focus on each step you must take. So, let the journey of animating your logo begin now.
Step 1: Make the logo file
After swimming through the entire ocean of conceptualizing and designing, you finally have your hands on your logo design to dive into the other one. Use Adobe Illustrator to have the logo file prepared. Having a logo in vector format is important to avoid compromising on the quality or the design. The logo needs to be layered for smooth animation. Once you are done, you can easily export your layered logo file.
Step 2: Open Adobe AfterEffects and import the logo file.
The interface at first might give you a mini heart attack because of the complicated features. However, let’s make it easy for you.
- Tool panel: It encompasses basic drawing and graphics tools.
- Project panel: Managing and organizing your entire project and media files is done with the project panel.
- The Composition window: it is the preview window that allows you to have a look at the compositions you are making as the final animation.
- Control panel: from media management to visual effects and much more, it allows you to use various control functions.
- Timeline: with a timeline on the right, you can create your animation here.
Step 3: Create an Animation
Composition simply means adding effects, and layers, and editing the media files in order to create the animation. With so many features of layering and pre-composing, use them all step by step and wisely to design the animation. With bringing the effect to the logo, moving on to the next step of the timeline is important.
Step 4: Establish a time frame
Keyframes are the crucial features that allow you to set the time frame. It enables you to decide the starting and ending states of your animations to decide the final length of the logo animation. But, the timeframe needs you to have a grip on the following:
- Position of the logo
- Scaling that defines the size of the logo
- Rotation describes the orientation of your logo and allows you to create a spinning effect.
Step 5: Timing the animation
With all the effects you have added to the logo animation, deciding on the time is also important. The graph editor can allow you to adjust and allot the animation timings. The varying timings depend on the effects you are using. So be wise in your research and understand the estimated timings for the effect you are using in your custom logo animations.
Step 6: Export your logo animation file
Using Adobe After Effects allows you to save logo animation files in MP4 file format to maintain the quality of the animation design. However, since designing logo animation is all about sharing it all across, exporting it in an animated GIF file is the right choice. Finally, you are ready with your eye-catching and astonishing logo animation to capture the eye in an instant.
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FINAL THOUGHTS
The simple guide is the simple path to your customized logo animations. The six steps on your screen are a transformational change from a static logo into a smooth animation, enticing customers. Step by step, mile by mile, you will reach your destination of strong presence.
